About Us

Welcome to Wright N:OW Fitness, a journey into the philosophy of embracing the present moment and channeling your inner strength to achieve peak performance. Founded in 2020 and officially launched in 2022 by Owner and CEO Mikal Trice, our brand stands as a testament to the transformative power of staying present in our fast-paced lives.

Our Founder's Vision

At Wright N:OW Fitness, we are driven by the vision of our founder, Mikal Trice. As an athlete since the tender age of 4, Mikal's journey through baseball and basketball ignited his passion for sports and fitness. However, it was his personal quest for mindfulness and being present that led to the birth of Wright N:OW Fitness.

Mikal created this brand not just as a business venture, but as a personal reminder to remain anchored in the present moment. If you've ever struggled with staying mindful amidst life's chaos, you'll find a kindred spirit in our brand. It's a philosophy that resonates with individuals seeking balance and focus in their everyday lives.

A Message of Unity

Wright N:OW Fitness is more than just fitness apparel; it's a movement built on unity and inclusivity. While Mikal's initial inspiration came from a desire to create something meaningful for the black community, our brand transcends racial boundaries. We firmly believe that unity knows no limits, and everyone, regardless of race, is welcomed into our vibrant and diverse Wright N:OW community.

The Essence of Hungry Go-Getters

Our brand is a celebration of relentless determination, regardless of the challenges life presents. Wright N:OW Fitness is a haven for those who give their all, no matter the circumstances. We know that strength and resilience have no race, and as fellow humans, we embrace each other's journeys wholeheartedly.

Unleash Your Potential, Be Present

When you don Wright N:OW Fitness, you're not just wearing clothing; you're embodying a mindset. Our brand serves as a constant reminder that the present moment is where your true potential resides. Whether you're pursuing fitness goals or life aspirations, the TIME IS N:OW to give it your all. With every piece you wear, you're proclaiming that this moment is yours to seize.

Join the Movement

Join us on a journey that celebrates unity, resilience, and the transformative power of the present. Wright N:OW Fitness is your invitation to be part of a community that shares a common purpose—to live in the now, to embrace our strengths, and to channel our energy into meaningful pursuits.

As you wear our brand, remember that you're not just wearing clothing; you're embodying a philosophy. The TIME IS N:OW to embrace your greatness and live each moment to its fullest. Together, let's make every second count.